The original pop-shirt

The original pop-shirt

GOODSOUL

GOODSOUL is a company and high-end sweatshirt brand based in Seattle, WA. GOODSOUL was founded by Mark and Ashley Michael in 2017. GOODSOUL releases limited runs of hand cut 100% cotton french terry sweatshirts and t-shirts.

GOODSOUL has been featured on local Seattle personalities, world wide celebrities and the many friends of the duo.

History
In 2015 Mark created a t-shirt with a silhouette of his father’s face (Papa). Upon distributing that first canvas red t-shirt - many variations and collaborations of the shirt were produced.

The company GOODSOUL was formed in 2017 and expanded into crewneck sweatshirts adorned with the silhouette.

Winter 2018 Mark and Ashley brought on Gibran Hamdan as creative design lead. And together the trio released their initial collection of GOODSOUL sport.

Strategy
GOODSOUL frequently works with artists and creatives to produce limited runs of their signature t-shirts and crew-neck sweatshirts.

Shop - GOODSOUL.com